The Affari Blog

Fantastic article on adage highlighting five ads dedicated to the World Cup.

See Them Here

Via: Cell Phones

With the ADDY season just wrapping up last week, I’ve had more of an eye for great creative as of late. I caught this spot several times during last night’s NBA All-Star Game on TNT. Sprite is a regular in the NBA advertising scene. This spot featuring Drake, a popular rap figure, combined a brilliant insight with some amazing artwork. The final product is a truly unique spot that inspires viewers to ignite their inner-creative sparks….via Sprite.

A cool Behind the Scenes video (below) shows just how much went into creating that 30-second spot. Honestly, I don’t think the Behind the Scenes clip really gives justice to the amount of hours and detail the went into the commercial. I’m very impressed by the final product - not only because it is visually striking - but, because the message is so well illustrated and directed. Great work.

So, yesterday America watched the AFC and NFC Championships as the Colts and Saints punched tickets to the Super Bowl. The games were great, but so were some of the ads. At one point, the top google search in the nation was “Walmart Clown Commercial”. If you watched any football, odds are you saw this spot:

Anther campaign that caught my eye (actually my ear) was the new Dodge run featuring Michael C. Hall of Showtime’s ‘Dexter’. His low, almost eerie voice jumped out immediately and I actually like it. Here are a few of the spots + a cool version I found on YouTube for you die-hard Dexter fans.

It will certainly be a shame if we are all deprived of any more great Tiger Woods ads like those we’ve seen in the past. Here are two Nike spots that are classics in my memory. The ‘Baby Tiger spot makes me smile. The Earl Woods spot gives me goosebumps. I really hope we are treated to more of these amazing spots come golf season.

Method: Shiny Suds from Kreatif360 on Vimeo.

So, I know this campaign has been around for a while, but I really like it. Just caught a spot randomly and thought I’d throw it up here. Love the music and those fun icons.

Great article on the psychographics of beer!

“What Your Taste In Beer Says About You

So I’ve been meaning to write this post for several weeks now, but only recently have the videos been placed online. Football season is responsible for some of the best ads of the year. Even if you remove the Super Bowl, football season brings out the best in great advertisers such as Anheuser-Busch, Miller-Coors, Fantasy Football Outlets, Nike and others. So far this year, one campaign has stuck out in my mind. One that got instant laughs and has coined several catch phrases in my day-to-day interactions.

Introducing: DIRECTV’s “Displaced Fans” starring Tom Arnold.

This spot is my personal favorite. Tom Arnold’s giddy laugh and “genius” talk just cracks me up. I personally wasn’t a huge Tom Arnold fan before, but these spots are clever.

Am I going to buy Sunday Ticket? Probably not. But I am going to blog about the great creative and reference it in my everyday conversations when applicable. So far, I have this campaign edging out Bud Light’s Jimmy Football ads. They’re also comical - and actually selling the Grooler/Foozie online is fantastic. I wonder if Jimmy Football has Sunday Ticket…

Click to view more of the DIRECTV spots.