Comments on: Publicly Traded Company Uses Social Media for Crisis Management http://www.affariedge.com/blog/2007/02/21/publicly-traded-company-uses-social-media-for-crisis-management/ Discussion about advertising, marketing, and public relations... Sat, 31 Jul 2010 00:41:12 +0000 http://wordpress.org/?v=2.1 By: Kyle http://www.affariedge.com/blog/2007/02/21/publicly-traded-company-uses-social-media-for-crisis-management/#comment-3 Kyle Thu, 22 Feb 2007 14:05:49 +0000 http://www.affariedge.com/blog/2007/02/21/publicly-traded-company-uses-social-media-for-crisis-management/#comment-3 As you mentioned on my blog, we could not agree more. It surprises me a little that folks are so tepid when it comes to social media. Now I can relate to a sense of fear when entering into the free-for-all of blogging, but posting a video to YouTube is about as simple as it get. The key, and this is where I fear more corporations getting involved, is not using social media with an air of authenticity and sincereness. JetBlue did this well, the video was obviously sincere and it led people to interact with each other over their 'Bill of Rights'. Enjoy the blog! /kff As you mentioned on my blog, we could not agree more. It surprises me a little that folks are so tepid when it comes to social media. Now I can relate to a sense of fear when entering into the free-for-all of blogging, but posting a video to YouTube is about as simple as it get. The key, and this is where I fear more corporations getting involved, is not using social media with an air of authenticity and sincereness. JetBlue did this well, the video was obviously sincere and it led people to interact with each other over their ‘Bill of Rights’.

Enjoy the blog!

/kff

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