Comments on: Paid Communicators - PR Reps Okay. Blog Reps Not? http://www.affariedge.com/blog/2007/03/26/paid-communicators-pr-reps-okay-blog-reps-not/ Discussion about advertising, marketing, and public relations... Tue, 06 Jan 2009 14:09:08 +0000 http://wordpress.org/?v=2.1 By: maggiefox http://www.affariedge.com/blog/2007/03/26/paid-communicators-pr-reps-okay-blog-reps-not/#comment-10 maggiefox Mon, 26 Mar 2007 22:55:37 +0000 http://www.affariedge.com/blog/2007/03/26/paid-communicators-pr-reps-okay-blog-reps-not/#comment-10 I think you've indirectly hit the nail on the head - the difference is that social media is <i>not</i> a traditional communications channel, so traditional and accepted norms do <i>not</i> apply. If you want someone to craft your message and deliver it, buy a broadcast or newspaper ad, hire a publicist. Engaging with your marketplace via social media is about relationship building, so hiring a ghostwriter is akin to sending a proxy to lunch with a client - it completely defeats the purpose. Don't get caught up in the buzz - much like getting a puppy, a corporate blog is a committment. If you're not prepared for what's required, find another way to distribute your message, because you will surely fail. I think you’ve indirectly hit the nail on the head - the difference is that social media is not a traditional communications channel, so traditional and accepted norms do not apply.

If you want someone to craft your message and deliver it, buy a broadcast or newspaper ad, hire a publicist. Engaging with your marketplace via social media is about relationship building, so hiring a ghostwriter is akin to sending a proxy to lunch with a client - it completely defeats the purpose.

Don’t get caught up in the buzz - much like getting a puppy, a corporate blog is a committment. If you’re not prepared for what’s required, find another way to distribute your message, because you will surely fail.

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