Comments on: Does the Tampa Tribune Understand Social Media? http://www.affariedge.com/blog/2007/04/02/does-the-tampa-tribune-understand-social-media/ Discussion about advertising, marketing, and public relations... Tue, 06 Jan 2009 12:53:57 +0000 http://wordpress.org/?v=2.1 By: rcoats http://www.affariedge.com/blog/2007/04/02/does-the-tampa-tribune-understand-social-media/#comment-11 rcoats Mon, 02 Apr 2007 13:16:45 +0000 http://www.affariedge.com/blog/2007/04/02/does-the-tampa-tribune-understand-social-media/#comment-11 Thanks for sharing this via email. We're not migrating away from comments - they are active on most breaking-news stories and blogs. However, a limitation to the "comment on this story" feature is that these comments don't have the cohesion of an ongoing discussion. We're looking to strike a balance between forums (topics that are evergreen) and one-off stories. In other words, we're not substituting one for the other; we're doing both. What that balance looks like depends a lot on the feedback of users - like this. That, to me, is what social media is all about. Rusty Coats VP & GM, TBO.com Thanks for sharing this via email.

We’re not migrating away from comments - they are active on most breaking-news stories and blogs. However, a limitation to the “comment on this story” feature is that these comments don’t have the cohesion of an ongoing discussion. We’re looking to strike a balance between forums (topics that are evergreen) and one-off stories.

In other words, we’re not substituting one for the other; we’re doing both. What that balance looks like depends a lot on the feedback of users - like this. That, to me, is what social media is all about.

Rusty Coats
VP & GM, TBO.com

]]> By: Sticks of Fire: a Tampa blog » Blog Archive » does the tampa tribune understand social media? http://www.affariedge.com/blog/2007/04/02/does-the-tampa-tribune-understand-social-media/#comment-12 Sticks of Fire: a Tampa blog » Blog Archive » does the tampa tribune understand social media? Mon, 02 Apr 2007 14:38:07 +0000 http://www.affariedge.com/blog/2007/04/02/does-the-tampa-tribune-understand-social-media/#comment-12 [...] [Cross posted on my work blog: www.AffariBlog.com.] [...] […] [Cross posted on my work blog: www.AffariBlog.com.] […]

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