Public Relations in the Blogosphere
Constantin Basturea, Director of New Media Strategies at Converseon and author of PR Meets the WWW, one of the blogs in my feed, has a significant compilation of public relations and communicaitons blogs, containing674 feeds. I don’t read all 674 of them, but I read quite a few on a daily basis. I have found them helpful as I further develop my public relations skills, and informative about what is going on in the PR industry.
However, public relations is not the only industry with a significant number of blogs.
No matter what industry you are in, there are going to be bloggers writing about it. Some of these blogs could even be your competitors! Use sites like Technorati to search for blogs on your industry and make a habit of reading them. Even if you aren’t blogging yourself, or your company has not started doing it, you will find your industry blogs as important as reading trade publications or business periodicals.
