Keep Your Eyes Peeled for New Nike Campaign
After going into review and breaking ties with long partner Wieden + Kennedy, Nike has found its new creative agency. Nike announced recently that Crispin, Porter + Bogusky will handle their Nike Plus, Nike ID, and running-shoe accounts. Read more about the huge win in this article published on AdAge.com earlier today:
http://adage.com/article?article_id=116309
Over the past few years, Crispin, Porter + Bogusky has unleashed a number of campaigns that have had major impacts on advertising nation-wide. Campaigns that feature spots such as VW’s unexpected/high-impact crashes, and Burger King’s new, somewhat morbid king have received a lot of buzz over the past year. CPB is also responsible for the Miller Lite ‘Man Law’ campaign and the notorious Sprite ‘Limon’ spots.
I personally believe that CPB’s most impressive work is their new media. They have utilized internet advertising in a way that every single agency wishes they could. The highly regarded Subservient Chicken site created a lot of buzz for the unique program. They also have a history of producing very creative banners and other interactive internet ads. If you aren’t aware of the Subservient Chicken site, you need to check it out:
http://www.subservientchicken.com>
The fact that CPB is now handling the creative for Nike - especially some of Nike’s online work - is very exciting. CPB has found ways to promote brands on the internet in a very effective way. As advertising professionals in the 21st century, we all need to understand what CPB understands, and improve upon it. There is so much potential for interactive advertising on the internet. It is up to all of us to grasp the concepts behind it and challenge ourselves to take it to the next level.
Congratulations to Crispin, Porter + Bogusky on landing an amazing account. Hopefully this is just more proof that state of the art creative can take your agency to the next level.
