Happy Independence Day
As we take a break and enjoy a day of parades, BBQ, friends, fireworks and fun, how many of us will take a moment to think of the 4th of July as anything more than a nice day to soak up the sun?
When I was a child I remember lots of red, white and blue, patriotic songs and being so proud to be from the United States. I’m still proud, but after recently spending a few weeks out of America I see that we really need a serious public relations campaign to regain some of the respect we once commanded.
As advertising gurus, we have the power to change the landscape of an entire nation. Did you even realize that you have so much influence? Even if you are a smaller agency working with smaller clients, you can make a huge difference.
I met with an organization a couple of weeks ago that made me immediately think, “These people get it!” We have always been committed to making sure our agency doesn’t compromise ethics to get ahead. I would much rather be on a lower rung than have my foot prints on someone else’s toes as we climb the ladder of success. So, this amazing company that I hope to have a long, wonderful, mutually beneficial relationship with tells me that their CEO’s motto is, “Don’t do anything that would make a mother cry.” Don’t you love that!? It sums up so much with just a few words. It’s just another example of the power of words.
To me this is still the greatest nation on earth. I’m so thankful for the liberties we have, but remember with freedom comes responsibility. As you’re planning your client’s next campaign or your own organization’s marketing, keep in mind that just because you CAN say something, SHOULD you?
I’m not saying don’t have any fun today! After all, even George Washington gave his soldiers a double rationing of rum on the 4th of July! Just take a moment today to say thanks for all that we have. And because freedom isn’t free, please keep our troops stationed around the world and their families in our thoughts and prayers.
