Hard Work, Advertising, and REAL Customer Service
Most of my blogs are about national campaigns, companies and media outlets. This week, I would like to focus on a local company that executed a successful ‘mini-campaign’ just this past week. Our client, JB Fine Jewelry, came to us with an idea. They wanted to give back to their customers in the form of a Customer Appreciation Weekend. With some brainstorming and planning, we mapped out a small event that was greatly rewarding.
For those who aren’t aware, JB Fine Jewelry and Gems is a local jewelry boutique that specializes in custom jewelry design. They literally sit customers down and design jewelry from scratch. It is this high level of customer service that really sets them apart from their local competitors.
The staff is also very humble. They realize that it is their customers who allow them to continue running the business and doing what they love. In fact, it was this very realization that led to the Customer Appreciation Weekend concept.
Apparently, JB and staff are doing something right. The Customer Appreciation Weekend was a hit! Past customers, as well as new customers, joined the JB staff in the celebration.
All in all, the event was very rewarding, for both the JB Fine Jewelry, and the Affari Edge teams. It was really great to hear the results on Monday and know that we did a great job developing the promotional elements of the event. Our goal at Affari is to help our clients grow and succeed in all possible ways - even if it means coordinating special events or other ‘outside-of-the-box’ ideas. Knowing that our contributions to the JB Fine Jewelry brand helped to make the event a success is music to our ears. I am excited for the future as we continue to work with the JB Fine Jewelry family.
