Quick Thoughts: The High Life
Have you seen the new Miller High Life campaign thats been running on TV? It features a beer vendor who doesn’t deliver Miller High Life to stores and bars. Instead, he is taking cases off the shelves. Why would a Miller delivery man remove cases of perfectly good beer from stores? Well, because Miller High Life “a good, honest beer at a tasty price,” that’s why.
The TV spots are actually quite comical. I’ve always been a fan of Miller High Life advertising, but I really like the irony they used in this campaign. High Life is the low-end beer of the Miller brand, but their strategy is great. By promoting High Life as a quality, low priced beer for the working [common] man, they have really positioned themselves into a unique and effective position.
For your viewing pleasure, here are a few of the new spots:
Enjoy the High Life Americans!
