Advertising in 2008
As we enter a new year, I can’t help but wonder what new trends will emerge in the advertising world this year. Will we see another guerrilla campaign like the Aqua Teen Hunger Force’s invasion of Boston? Will Apple continue to WOW us with its Mac vs. PC campaign (not to mention the ever popular ipod/iphone spots)? And will Starbucks finally take over some of the TV airwaves?
There are so many questions and so much speculation already built up for this year in the biz. Who is going to be the first person to actually succeed with an online campaign? Even better yet, who is going to crack the video game ad code? Will shows such as ‘I Love New York’ and ‘Flava of Love’ get the respect they (arguably) deserve from ad pros? While the content of these VH1 celebReality programs is predictable and, well, ridiculous, they continue to create buzz among younger audiences.
It is also officially time to start getting excited for the Super [advertising] Bowl. Yes, we are just about a month away from advertising’s annual celebration. Think about it: it is quite possibly the only time viewers Tivo something to actually watch the commercials, rather than fast forward through them.
I’m really excited to see what new and creative ideas emerge this year. Hopefully Super Bowl Sunday will bring about some new trends and inspire us ad pros across the nation to develop new, creative ways of growing our clients’ brands.
