Classic(ally Bad) TV Commercials: Protect Your Investment… With Tin Foil!
You know the price of food is climbing today. But did you know food is a major investment? And how do you protect any major investment? With plastic wrap and aluminum foil!
Now the woman who is purchasing all of these items seems to be a sensible woman. So why does she seem so shocked at how much it costs to buy some groceries? And why does she think plastic wrap or foil will save her food “investment” forever? Has she ever heard of Tupperware? Or maybe she should stop buying EVERYTHING wrapped in plastic!
Which brings us to her food selection. What is the deal with all of these fruits and vegetables? Granted, in 1983 there weren’t nearly as many processed frozen foods like there are today, but I think this woman eats nothing but salad and fruit cups. Perhaps that’s why she’s a little loopy when she sees the price adding up and she runs off to the tin foil pile. A lack of protein has made her a little weak in the brain! Put back the tomatoes and have a steak, woman!
Then comes the whole “investment” angle of this. Our voiceover guy is trying to get us to save money buy saving our food. Yet he says Reynolds products cost only a penny more per foot than “bargain” wraps. Well smart guy, that adds up! That box of aluminum foil is 25 feet long, and the plastic wrap is 100 feet long. That’s $1.25 or roughly a gallon of gas back then (which was very expensive as the world was coming down from an energy crisis). So where’s the wise investment? Why not buy non-perishables instead of stocking up on the entire produce department like this woman is?
When it comes down to it, foil and polastic wrap are simply that– foil and wrap. It’s not an investment saver, it just keeps that leftover hamburger meat safe to eat for a couple more days. Unless you’re going to wrap your house in plastic wrap or tin foil, you’re not protecting an investment. Then again if you wrap your house with plastic wrap or tin foil, you probably don’t get out much in the first place. Your house is probably still stacked with canned foods from your Y2K bunker.

