Super Second
Everybody (especially here in Tampa) is talking about next month’s Super Bowl. The city is buzzing, sports fans are preparing and Ad men and women are anticipating another yearly advertising showcase. With the Super Bowl in town there are a countless number of activities and plans to make around the stadium. Amazing tailgates popping-off, celebrities and athletes scattered throughout the grounds and not to mention the most important sporting event of the year. Unfortunately, I think I’m just going to host the usual party and invite some friends over. When I think about it, it isn’t the socializing or the catered food that finalized the decision for me…it’s the promise of being entertained by the two most important industries in my life: Athletics(pleasure) and Advertising(work).
That opening paragraph was solely written to set the mood for this year’s Super Bowl ads. I’m extremely excited about the ads. In fact, I am more interested in who wins the Best Commercial Bowl than I am in the Super Bowl. I like the Steelers and don’t mind the Cards, so either team winning is fine by me. To me it’s all about determining if Budweiser keeps its crown, observing new techniques and commercial elements and looking for new players who make an impact.
A fellow “pro-Miller” buddy of mine sent me an article today that I found really interesting. The article explained a new strategy Miller Brewing is incorporating this year: buying a one-second commercial for Miller High Life. I am a huge fan of the past high Life campaigns that feature the High Life delivery man. This campaign is very intriguing for several reasons:
- A one-second ad can’t be effective….right?
- The concept of refusing to spend $3mil for 30-seconds aligns with the High Life philosophy perfectly
- There is a great viral/web component located at http://1secondad.com/
Take a moment to view some of the ads at 1secondad.com. They are pretty entertaining and I enjoy how they just roll all of the ads. In fact, I think it would be pretty neat if they actually bought a 30-second spot and just rolled each of these ads, it would probably catch more eyes.
Either way, I am looking forward to catching this campaign among the other commercials next Sunday. Enjoy the one-second ads!
Read the article in the Business Journal at http://www.bizjournals.com/milwaukee/stories/2009/01/19/daily17.html
