One for One with TOMS
So I did it. I bought a pair of TOMS shoes. After hearing about them on an AT&T commercial, and through several other charity groups, I decided to further their cause by buying a pair of my own. For those of you who don’t know, TOMS Shoes has made its name with its ‘One for One’ campaign. What sets them apart from other shoe companies is that for every pair of shoes they sell, they give a pair away to a child in need. They’ve been following this strategy for about 3 years now, receiving acclaim and press from dozens of outlets in the media world. It’s interesting how TOMS has incorporated charity into their business strategy. It allows the consumer to purchase and actually feel good about spending money. Genius!
