The Spark
Monday, February 15th, 2010With the ADDY season just wrapping up last week, I’ve had more of an eye for great creative as of late. I caught this spot several times during last night’s NBA All-Star Game on TNT. Sprite is a regular in the NBA advertising scene. This spot featuring Drake, a popular rap figure, combined a brilliant insight with some amazing artwork. The final product is a truly unique spot that inspires viewers to ignite their inner-creative sparks….via Sprite.
A cool Behind the Scenes video (below) shows just how much went into creating that 30-second spot. Honestly, I don’t think the Behind the Scenes clip really gives justice to the amount of hours and detail the went into the commercial. I’m very impressed by the final product - not only because it is visually striking - but, because the message is so well illustrated and directed. Great work.
