The Most Tweeted Brands of the Week Chart
Friday, September 17th, 2010Blossom, Buttercup and Bubbles Rock
Published: September 17, 2010
A few notes about this week’s Top 10 Most Tweeted Brands chart, a collaboration between Advertising Age and What the Trend:
- Sports brands dominate our list this week, with three of the seven spots going to, basically, balls in flight. The NFL and European soccer (football) loomed large, while the U.S. Open became a global
Twitter obsession as well with a lot of help from Spanish tennis superstar Rafael Nadal. - The MTV Video Music Awards top our list this week. The VMAs got a huge boost from the raw-meat-dress-wearing Lady Gaga as well as a couple of other pop-cultural icons who sort of became a meme of their own, namely …
An Indonesian TV station helped set off a surge of Powerpuff Girl memories. - Kanye West and
Taylor Swift . Both performed at the VMAs, which caused endless speculation about potential backstage weirdness between them, given that Kanye notoriously interrupted Taylor’s 2009 VMA acceptance speech. Kanye renewed the controversy by apologizing (”I’m sorry, Taylor”) onTwitter recently, and now I just wish they’d hook up already and make adorable, arrogant babies together. - You’ve gotta love the Twittersphere for its left-field obsessions. Supercute superheroes the Powerpuff Girls — Blossom, Butttercup and Bubbles — improbably make our Top 10 this week thanks to people tweeting their favorite memories of the iconic cartoon series in the wake of its airing on Indonesian TV. By the way, effective immediately, I’m launching a new meme — #PowerpuffGaga — in an attempt to spread the word that
Lady Gaga was a Powerpuff Girl in her youth, but was cut from theteam . It’s true; I swear!

How is this chart made? See Notes, below.
| Trend | Peak Position This Week | Points | Crowdsourced Description | |
|---|---|---|---|---|
| 2 | NFL | 1 | 6,000 | Tweets about various teams, players and matches.
See whatthetrend.com for a complete list of subtrends. |
| 4 | Powerpuff Girls | 1 | 3,820 | People are tweeting about their favorite memories of the Powerpuff Girls and their favorite characters from the show. It originally started trending over the weekend because the show aired on TRANS7, one of Indonesia’s TV stations.
Subtrends include: Powerpuff |
| 6 | 1 | 2,529 | Subtrends include: Agatha Christie, |
|
| 8 | Restart | 1 | 2,153 | As a reaction to Restart trending, Subtrends include: Everybody Hates Restart, CALA BOCA COLORIDAS, Everybody Loves Restart |
| 10 | Jonas Brothers | 1 | 1,953 | Nick Jonas turned 18 on Sept. 16.
Subtrends include: #happy18thbdaynickj |
For more information about What the Trend, visit the WTT FAQ. And check out WTT’s Week in Review, compiled by its in-house editors and covering an expanded general list of Top 20 trends (including hashtag trends) here.
Simon Dumenco is the “Media Guy” media columnist for Advertising Age. You can follow him on



