The Affari Blog http://www.affariedge.com/blog Discussion about advertising, marketing, and public relations... Fri, 11 Jun 2010 13:43:16 +0000 http://wordpress.org/?v=2.1 en © nferry@affariedge.com () nferry@affariedge.com 1440 Discussion about advertising, marketing, and public relations... nferry@affariedge.com No no http://www.affariedge.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg The Affari Blog http://www.affariedge.com/blog 144 144 Kicking Off The World Cup http://www.affariedge.com/blog/2010/06/11/kicking-off-the-world-cup/ http://www.affariedge.com/blog/2010/06/11/kicking-off-the-world-cup/#comments Fri, 11 Jun 2010 13:43:16 +0000 Nick Ferry http://www.affariedge.com/blog/2010/06/11/kicking-off-the-world-cup/ Fantastic article on adage highlighting five ads dedicated to the World Cup.

See Them Here

]]> http://www.affariedge.com/blog/2010/06/11/kicking-off-the-world-cup/feed/ Greatest Nike Ad Ever? http://www.affariedge.com/blog/2010/05/25/greatest-nike-ad-ever/ http://www.affariedge.com/blog/2010/05/25/greatest-nike-ad-ever/#comments Tue, 25 May 2010 13:47:32 +0000 Nick Ferry http://www.affariedge.com/blog/2010/05/25/greatest-nike-ad-ever/

]]> http://www.affariedge.com/blog/2010/05/25/greatest-nike-ad-ever/feed/ Interesting Cell Phone Infographic http://www.affariedge.com/blog/2010/04/07/interesting-cell-phone-infographic/ http://www.affariedge.com/blog/2010/04/07/interesting-cell-phone-infographic/#comments Thu, 08 Apr 2010 00:06:04 +0000 Nick Ferry http://www.affariedge.com/blog/2010/04/07/interesting-cell-phone-infographic/ Cellphones: the 7th Mass media
Via: Cell Phones

]]> http://www.affariedge.com/blog/2010/04/07/interesting-cell-phone-infographic/feed/ The Spark http://www.affariedge.com/blog/2010/02/15/the-spark/ http://www.affariedge.com/blog/2010/02/15/the-spark/#comments Mon, 15 Feb 2010 16:17:09 +0000 Nick Ferry http://www.affariedge.com/blog/2010/02/15/the-spark/ With the ADDY season just wrapping up last week, I’ve had more of an eye for great creative as of late. I caught this spot several times during last night’s NBA All-Star Game on TNT. Sprite is a regular in the NBA advertising scene. This spot featuring Drake, a popular rap figure, combined a brilliant insight with some amazing artwork. The final product is a truly unique spot that inspires viewers to ignite their inner-creative sparks….via Sprite.

A cool Behind the Scenes video (below) shows just how much went into creating that 30-second spot. Honestly, I don’t think the Behind the Scenes clip really gives justice to the amount of hours and detail the went into the commercial. I’m very impressed by the final product - not only because it is visually striking - but, because the message is so well illustrated and directed. Great work.

 ]]> http://www.affariedge.com/blog/2010/02/15/the-spark/feed/ (Clowns + Dodge + Dexter) x Football = Like http://www.affariedge.com/blog/2010/01/25/clowns-dodge-dexter-x-football-like/ http://www.affariedge.com/blog/2010/01/25/clowns-dodge-dexter-x-football-like/#comments Mon, 25 Jan 2010 16:06:30 +0000 Nick Ferry http://www.affariedge.com/blog/2010/01/25/clowns-dodge-dexter-x-football-like/ So, yesterday America watched the AFC and NFC Championships as the Colts and Saints punched tickets to the Super Bowl. The games were great, but so were some of the ads. At one point, the top google search in the nation was “Walmart Clown Commercial”. If you watched any football, odds are you saw this spot:

Anther campaign that caught my eye (actually my ear) was the new Dodge run featuring Michael C. Hall of Showtime’s ‘Dexter’. His low, almost eerie voice jumped out immediately and I actually like it. Here are a few of the spots + a cool version I found on YouTube for you die-hard Dexter fans.

]]> http://www.affariedge.com/blog/2010/01/25/clowns-dodge-dexter-x-football-like/feed/ What a Shame http://www.affariedge.com/blog/2009/12/23/what-a-shame/ http://www.affariedge.com/blog/2009/12/23/what-a-shame/#comments Wed, 23 Dec 2009 19:37:49 +0000 Nick Ferry http://www.affariedge.com/blog/2009/12/23/what-a-shame/ It will certainly be a shame if we are all deprived of any more great Tiger Woods ads like those we’ve seen in the past. Here are two Nike spots that are classics in my memory. The ‘Baby Tiger spot makes me smile. The Earl Woods spot gives me goosebumps. I really hope we are treated to more of these amazing spots come golf season.

]]> http://www.affariedge.com/blog/2009/12/23/what-a-shame/feed/ Love This “Scummy” Ad http://www.affariedge.com/blog/2009/12/09/love-this-scummy-ad/ http://www.affariedge.com/blog/2009/12/09/love-this-scummy-ad/#comments Wed, 09 Dec 2009 14:36:40 +0000 Nick Ferry http://www.affariedge.com/blog/2009/12/09/love-this-scummy-ad/

Method: Shiny Suds from Kreatif360 on Vimeo.

]]> http://www.affariedge.com/blog/2009/12/09/love-this-scummy-ad/feed/ An Oldie But A Goodie http://www.affariedge.com/blog/2009/12/08/an-oldie-but-a-goodie/ http://www.affariedge.com/blog/2009/12/08/an-oldie-but-a-goodie/#comments Wed, 09 Dec 2009 02:15:12 +0000 Nick Ferry http://www.affariedge.com/blog/2009/12/08/an-oldie-but-a-goodie/ So, I know this campaign has been around for a while, but I really like it. Just caught a spot randomly and thought I’d throw it up here. Love the music and those fun icons.

]]> http://www.affariedge.com/blog/2009/12/08/an-oldie-but-a-goodie/feed/ So You Like Your Beer? See What It Says About You! http://www.affariedge.com/blog/2009/11/04/so-you-like-your-beer-see-what-it-says-about-you/ http://www.affariedge.com/blog/2009/11/04/so-you-like-your-beer-see-what-it-says-about-you/#comments Wed, 04 Nov 2009 20:10:04 +0000 Nick Ferry http://www.affariedge.com/blog/2009/11/04/so-you-like-your-beer-see-what-it-says-about-you/ Great article on the psychographics of beer!

“What Your Taste In Beer Says About You

]]> http://www.affariedge.com/blog/2009/11/04/so-you-like-your-beer-see-what-it-says-about-you/feed/ NFL Season: Best Campaign Thus Far http://www.affariedge.com/blog/2009/10/08/nfl-season-best-campaign-thus-far/ http://www.affariedge.com/blog/2009/10/08/nfl-season-best-campaign-thus-far/#comments Thu, 08 Oct 2009 18:29:59 +0000 Nick Ferry http://www.affariedge.com/blog/2009/10/08/nfl-season-best-campaign-thus-far/ So I’ve been meaning to write this post for several weeks now, but only recently have the videos been placed online. Football season is responsible for some of the best ads of the year. Even if you remove the Super Bowl, football season brings out the best in great advertisers such as Anheuser-Busch, Miller-Coors, Fantasy Football Outlets, Nike and others. So far this year, one campaign has stuck out in my mind. One that got instant laughs and has coined several catch phrases in my day-to-day interactions.

Introducing: DIRECTV’s “Displaced Fans” starring Tom Arnold.

This spot is my personal favorite. Tom Arnold’s giddy laugh and “genius” talk just cracks me up. I personally wasn’t a huge Tom Arnold fan before, but these spots are clever.

Am I going to buy Sunday Ticket? Probably not. But I am going to blog about the great creative and reference it in my everyday conversations when applicable. So far, I have this campaign edging out Bud Light’s Jimmy Football ads. They’re also comical - and actually selling the Grooler/Foozie online is fantastic. I wonder if Jimmy Football has Sunday Ticket…

Click to view more of the DIRECTV spots.

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