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By East Lake Blister Staff
Published April 16, 2008
Pinellas County Cultural Affairs invites local organizations to attend the National Arts Marketing Project workshop, Buzz Marketing: Get People Talking About You, led by national media industry veteran Wendy Robbins, to be held on Thursday, April 24.
In this practical, interactive workshop, the oldest and most effective form of advertising will be examined: Word of Mouth Marketing. Learn what "buzz marketing" is and the tangible strategies the world's most respected and profitable companies implement to increase visibility and sales. Specific topics will include understanding how to use press releases, blogs, podcasting, viral marketing and new social media while maintaining the core values and credibility of your organization.
This workshop follows the 9 a.m. to noon Branding: It's Not Just for Cattle seminar, led by marketing strategist Julie Peeler. In the first seminar, arts organization staff will learn how a well defined brand identity helps arts organizations grow their audience and establish new ways of increasing earned income.
Both workshops are designed especially for arts and cultural administrators, executives, marketing, sales and development staff. The workshop Buzz Marketing: Get People Talking About You will be held Thursday, April 24 from 1 to 4 p.m., following the 9 a.m. workshop session entitled, Branding: It's Not Just for Cattle. Each workshop fee is $20 per person. Registration fee discounts are available to those attending both workshops and to multiple staff members from the same organization. The workshops will be held at the EpiCenter, 13805 58th St. N., Room #2-243, Largo (off Ulmerton Road in the ICOT Center). Directions and a map can be found on the Cultural Affairs website. For registration information, contact Pinellas County Cultural Affairs at (727) 453-7860.
The National Arts Marketing Project (NAMP) is funded by American Express and is a program of the Arts & Business Council, Americans for the Arts. NAMP helps art organizations across the U.S. strengthen and implement new marketing skills, audience development and increase earned income.
East Lake Blister: April 24 National Arts Marketing Program Workshop Offered to Arts Organizations - 04/16/08
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