TAMPA, Florida - So Fabulous Boutique, a high-end fashion boutique in specializing in urban chic style, has selected Affari Edge, LLC as agency of record. The agency will assume all creative and strategic responsibilities, along with media planning and buying.

"We feel like the timing is right," said Jamey Mason, owner of So Fabulous Boutique. "As a company, we are ready to take the next step in creating a presence in the Tampa Bay Area. Along with Affari Edge's marketing expertise, we are looking forward to making our mark on fashion in Tampa Bay."

So Fabulous, formed in November 2005, offers an exceptional range of fashions and designs that are truly unique. The boutique's inventory is comprised of very elegant and stylish garments from highly regarded designers.

"We are thrilled to be working with Jamey [Mason] and So Fabulous," added Wendy Robbins, partner and director for Affari Edge. "We are looking forward to creating many fun, yet effective, campaigns that truly show off the elegance and trend-setting appeal that So Fabulous promotes."

So Fabulous Boutique is located at 13815 West Hillsborough Avenue in Tampa. It can also be found on the web at www.SoFabulousBoutique.com

Affari Edge, located in Tampa, Florida, is a full-service integrated marketing communications company that offers creative solutions through strategic, business thinking. Affari Edge provides clients with an array of services including advertising, direct marketing, media planning and buying, design, public relations, promotions and events.

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